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Onboarding Delta
The current Vid Gen AI TestFlight build vs HubX’s “AI Video” — screen recordings, plus the network teardown (667MB HAR + sanitized intel archive) that exposes HubX’s real ad-matched first-run funnel, offer experiments, coin economy, and model layer.
The delta in four lines
HubX first-run onboarding isn’t an app tour — it’s 1 of 15 server-driven campaign decks picked by the ad you clicked (AppsFlyer deferred deep link), 3 auto-advancing slides → paywall. Ours is one fixed flow for everyone.
The captured fresh install was assigned offer_13: $4.99 intro first week → $14.99/wk — one arm of 19 live paywall configs (intro ladders, a 3-day trial arm, annual, coin packs). Our current flow has no paywall at all.
HubX wallets open at 0. The 1,500 coins arrive only after purchase, refill weekly, and a dance render burns 600 — about 2½ videos per week. Our onboarding gives the identical 1,500/week away free.
We run a 2-step quiz that personalizes the home feed. HubX asks nothing in-app — the ad already did the targeting, so the deck just replays the ad’s promise and converts it.
HubX’s real first-run happy path
Network evidence from a physical-iPhone fresh install entered through a live Meta ad (2026-08-11 capture). Every step below is ✓ verified in raw payloads unless marked.
- Web-to-app bridge. Ad click lands on
get-started-v5, which forwardsdeep_link_value+ channel click IDs into an AppsFlyer OneLink (Meta, TikTok, Snap, Pinterest, NewsBreak all configured). - Install → instant paywall armament. All 19 Adapty paywall configs prefetch in one burst before onboarding renders; variant assigned on first launch and cached.
- Anonymous identity.
GET /user/mereturns an app userId (= Adapty customer id). No signup, no account screen. Wallet opens at 0 coins, isPremium: false. - Deck selection.
GET /udls?locale=endelivers 15 active campaign decks. AppsFlyer resolves the deferred deep link (~27s later) — this install:genericDance, media sourcefacebook_w2a— and attribution is posted into Adapty, tying ad → paywall assignment. - 3 slides, auto-advancing. The genericDance deck: “OWN THE DANCE HALL” → “Snap or Upload a Selfie” (“turn anyone into a dancing star — adults, babies, even your pets!”) → “Ready to Share!”. Remote config:
onboardingAutoNavigation: true, period 5s — the funnel walks itself (~15s to paywall). - Paywall. Assignment in this profile’s Adapty attributes:
offerId: offer_13,design: 7— productsweekly_intro_499_to_1499+weekly_direct_1499, withclose: true, closeSecs: 0(X available immediately). Landing route after the funnel: the TikTok Dances category. - Post-purchase. App Store purchase validated → 1,500 coins granted, ~7-day refill timer (
coinRefillPeriod: 10080min). Observed burns: dance 600, image-to-video 200 (wallet 1500 → 900 → 700).
The offer experiment matrix
All 19 Adapty configs prefetched at first launch (fallback payloads ✓; price wording from product titles — Apple-side localized prices not in capture). One install gets one arm.
| Group | Offers | Mechanics |
|---|---|---|
| Intro ladders → $14.99 | offer_13 ✓ captured arm, offer_15 | $4.99 or $6.99 first week → $14.99/wk |
| Intro ladders → $12.99 | offer_12, offer_14 | $4.99 / $6.99 first week → $12.99/wk |
| Intro ladders → $9.99 | offer_4, offer_9, offer_10, offer_11, offer_19, offer_20 | $1.99–$6.99 first week → $9.99/wk |
| Flat weekly | offer_6, offer_7 | $6.99/wk, $9.99/wk direct |
| Free trial | offer_17 | weekly.3dft.subs — 3-day free trial ~ → $12.99/wk (intel archive) |
| Annual | offer_16 | $19.99/yr discounted |
| Coin packs (consumables) | offer_5, offer_18 | 150/$2.99 · 300/$4.99 · 600/$7.99 · 1000/$3.99 · 1500/$4.99 · 2000/$6.99 (+ higher-priced duplicates) |
| Legacy / control | offer_2, dummy_paywall_list | Base weekly+annual; index placement listing all 17 real offers |
Coin economy
Wallet timeline ✓ from raw credit responses; feature costs ✓ from the 201-feature catalog.
| Fact | HubX “AI Video” | Vid Gen AI |
|---|---|---|
| Coins at install | 0 — no free grant of any kind | 1,500/week free, announced during onboarding |
| 1,500-coin grant | Only after paying (weekly sub grant, ~7-day refill) | Free; home shows a 10,000 balance in the recording |
| Burn rates | Dances 600 (80 features) · AI Vlog 1,350 · “I’m going to…” 4,000 · trends 300–500 · cheap t2v 150–300 · Veo 3.1 t2v 2,000 | — |
| What $14.99/wk buys | ~2½ dance videos or ~1 AI Vlog per week — scarcity is the re-monetization engine (coin packs upsell) | — |
Model layer
From /features/*/model resolutions and the catalog’s engine menu (✓ raw payloads).
- ✓Everything brokers through fal.ai — our own vendor. Model keys resolve to
FALAI_KLING_21_STD_IMG2VID(plain image-to-video) andFALAI_NANO_BANANA_IMAGE_HIGGSFIELD_KLING_MOTION_CONTROL_VIDEO(dance features: nano-banana image step → Higgsfield Kling motion-control). - ✓The text-to-video menu is a resale margin table: Kling 1.6 Std 200 coins · Kling 2.1 Master 300 · Hailuo 02 300 · Seedance 300 · Pixverse 4.5 200 · Veo 3.1 2,000 · Veo 3.1 Fast 1,200. Coin costs track upstream fal pricing tiers.
The 15 ad-matched decks
Every deck = 3 slides + 4 paywall bullets + its own media + target category. Copy verbatim from /udls ✓. Deck chosen by the ad’s deep_link_value.
| Deck key | Slide 1 hook | Lands in |
|---|---|---|
| genericDance ✓ captured | “OWN THE DANCE HALL” | TikTok Dances |
| babydance | “OWN THE DANCE HALL” (variant copy) | Dance Flow feature |
| tokyoDrift | “OWN THE STREET” | Drift Master feature |
| AIVLOG | “AI VLOG TREND” | AI Vlog category |
| baseballCam | “Step into the stadium spotlight” | Baseball Stadium Cam |
| spiritHug | “STILL WITH YOU” (memorial) | Infinite Hug feature |
| DangerY2K | “Create a Y2K Viral Clip” | Scream Y2K feature |
| oldImage | “Revive Old Memories” | Image to Video |
| genericOB | “Create Viral AI Videos” (likely organic default ~) | Home |
| christmas2025 · christmassong · CustomDayiVideo · testCase1-3 | Seasonal + test variants | various |
Side by side — the recordings
Vid Gen AI — current TestFlight
49.5s recording · opened via TestFlight · 08-24
Splash0–6s
Black screen, white mark, Vid Gen AI
, thin loading bar. ~3.5s of load time.
Welcome6–13s
Your next look is waiting
over a lifestyle-video collage. CTA Dive in
(solid yellow). Terms/Privacy agree-by-continue.
Gender quiz13–16s
Step 1 / 2 — Which describes you best?
Four tiles, Skip available, Continue disabled until selection.
Interest quiz16–31.5s
Step 2 / 2 — What are you most interested in?
Scrollable grid of ~20 template thumbnails. Longest step — user browsed 15s.
Studio setup31.5–33.5s
Setting up your studio
— animated progress rings. Personalization theater beat.
Free credits gift33.5–35s
1,500 credits every week
— Tap to continue
. No price, no purchase control anywhere.
Main app35s+
AI Video home: 10,000 balance, autoplaying template rows, fixed yellow Create a Video
CTA.
HubX “AI Video” — returning profile
28.8s recording · re-opened from the App Store · already subscribed · 08-24
Splash0–3s
Black screen, loading dot, AI Video
. Fast — ~2s.
ATT tracking prompt4–6.5s
iOS dialog: Allow “AI Video” to track your activity…
fired before anything is shown. (First-run placement unconfirmed in network archives — observed here on re-open.)
Value prop 1 — dance7–9s
Create Viral Dance Videos
— Turn your photos into trending dance videos in seconds!
CTA Get Started
, agree-by-tap legal.
Value prop 2 — fan cam9.5–12.5s
Catch the Crowd Cam
— Turn your photo into a stadium fan-cam moment.
Value prop 3 — transform13–14.5s
Transform Into Anything
— Type in what you want to become, and let the app handle the rest!
Value prop 4 — AI baby15–16s
Generate Viral Baby Interviews
— Hop on the AI Baby trend!
(5 dots, page 5 never shown.)
Paywall16.5s+
Create Without Limits
— Start your trial
/ Claim your 1500 coin pack
/ Unlock 500+ AI video templates
. Single plan: Weekly $14.99 per week
. X-dismiss from first frame.
The planned Superwall flow
Being built at superwall.com (flow “Onboarding”). It is a near-verbatim clone of HubX’s genericDance deck — same 3-slide structure, same slide titles, same grill-dance hook concept, same $14.99/wk anchor.
closeSecs: 0) — matches our node; (5) no evidence they gift coins pre-purchase — our free 1,500/week is the opposite bet and worth an explicit decision.Reads
- ✓Onboarding is an ad-personalization machine, not an app tour. The ad does the targeting; the deck replays the exact promise the user clicked (deep_link_value → deck → matching landing category), and the paywall arrives while that promise is hot — auto-advancing, ~15s in.
- ✓The coin design makes $14.99/wk feel like a wallet, then runs out on purpose. 1,500/week ≈ 2½ dance videos; heavy templates (vlogs 1,350–4,000) can eat a whole week in one tap, feeding coin-pack upsells. Giving the same 1,500/week away free in our onboarding hands out their entire monetization loop at $0.
- ✓They price-test relentlessly. 19 live paywall configs spanning $1.99–$6.99 intro weeks, $9.99–$14.99 renewals, a 3-day trial arm, annual, and pure coin-pack paywalls — assigned per install, cached, tied to ad attribution inside Adapty.
- ✓Same model vendor, visible unit economics. Their features resolve to fal.ai model keys (Kling 2.1 Std, nano-banana + Higgsfield Kling motion-control); their coin menu is effectively fal’s price list with margin.
- ~Our structural edges are real but unpriced. The quiz personalizes the home feed and the selfie step activates; HubX has neither. The open question isn’t whether to copy their funnel — the Superwall flow already does — it’s whether to also adopt intro pricing, deck-per-ad-concept, and paid-only coins.