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Onboarding Flow Maps
Every screen a user meets, in order, for each flow — Vid Gen AI and HubX “AI Video”, including HubX’s paywall. Arrow labels show who moves the flow forward: the user or the app.
The two flows on tape — side by side
Both captures muted, looping. Left: HubX “AI Video”, a fresh first-run capture (08-24 afternoon). Right: our Superwall onboarding running in the app (08-24).
HubX “AI Video” — first-run funnel
What a new user coming from a dance ad actually experiences (the “genericDance” funnel — one of 15 ad-matched variants). No questions asked, nothing to do: the slides replay the ad’s promise and walk themselves to the price.
You feel: that could be me.
You feel: zero effort needed.
You feel: almost there.
Decide now, while the promise is hot.
Vid Gen AI — current TestFlight
One fixed flow for everyone. The user answers two questions, watches a personalization beat, receives a gift, and lands in a home feed tuned to their answers — money never comes up.
You feel: waiting.
You feel: invited.
You feel: it’s asking about me.
You feel: shopping, already in the app.
You feel: it’s making something for me.
You feel: generosity, no catch.
You feel: this is mine. Money never mentioned.
Vid Gen AI — Superwall flow (live, on-device)
Captured running in a real build 08-24 PM (screens below are from that recording — this supersedes the editor-screenshot version). The paywall now carries a 7-day $4.99 intro offer, and tapping “Start Offer” fires a real StoreKit purchase. Advance mechanism (tap vs auto) unconfirmed — observed dwells were ~2s per slide.
Deep dive — HubX first-run vs our planned flow
Updated with ground truth: the “ours” column now uses frames from a real on-device run (08-24 PM). Both pushes measure as clean ~0.5s ease-outs at full frame rate — mechanically the flow is smooth, videos never stall. The HubX column is network-verified. The stages:
HubXOurs (live)Same headline, same sub-copy, same one-button layout. Only the casting differs: HubX rotates everyday-person subjects per deck (here a mom in her kitchen; their ads use the grill dad our hook clones). Nothing meaningful to change here.
HubXOurs (live)Both say “Snap or Upload a Selfie — adults, babies, even your pets!”. HubX’s media is the copy: a dancing dog, proving “even your pets” the second you read it. Our slide (confirmed live) shows a woman in a stadium crowd turning to smile — pleasant, but it illustrates neither selfies nor breadth, and the sub-copy wraps to a three-line with a one-word orphan (“your pets!”). Their three slides form a ladder (adult → pet → kid = “anyone”); ours are three unrelated moods.
HubXOurs (live)Same copy. Live, our slide 3 is genuinely strong: the selfie transforms on screen into a fantasy elf under a beam of light — a real before/after reveal, the emotional peak of the flow (our tester dwelt ~5s here, longest of any slide). The catch: it’s a transformation result under a dance promise — headline, sub-copy and paywall all sell “dancing star”, and no one dances. HubX closes the dance deck with a dancing toddler. Keep the reveal mechanic, swap the payoff to a dance result.
HubXOurs (live)Live, our paywall matches HubX’s construction beat for beat: drifting video collage (playing), same four benefit icons, badge + plan card + big intro price, instant X, full disclosure. Pricing is now 7-day OFFER: $4.99 intro → $14.99/wk — the earlier “3× the ask” delta is resolved. Two remaining differences: their badge says 3-DAY where ours says 7-day (shorter fuse, same $4.99), and their CTA reads “Continue ›” where ours reads “Start Offer ›” — theirs hides the commitment in a neutral word.
The bug: the onboarding’s purple “Continue” button stays on screen through the entire paywall, sitting lower-left below the legal links — two purple CTAs at once (“Start Offer ›” and “Continue”), visible for the paywall’s whole life in the capture. Ambiguous and paywall-undermining (does Continue skip the offer?). It should hide on the paywall page.
HubX paywall variants — observed in the wild
Three different paywalls served by the same app on the same day (08-24). Design, offer math, and onboarding deck are assigned independently per install — this is their pricing experiment dealing real hands.
HubX — returning subscriber (for reference)
What our 08-24 recording actually captured: an already-subscribed profile re-opening the app. Different carousel, different paywall copy — kept here so the two HubX experiences can be compared.
